Question 3 Evaluation- What kind of media institution might be able to distribute your media product and why?

Distribution is the act of giving/dealing something to people, which in my case means supplying my magazine to customers. There are three stages to distribution which are production (making the magazine), the actual distribution (getting it to the customers), and then the consumption by the customers. After doing research into different magazine publishing companies I have decided that the best media institution to distribute my media product would be IPC Media because they are already a large and established company which should mean that they should be able to distribute my product to a large audience. They also already publish the NME magazine, which is another magazine based mostly on rock music which means that they would probably be happy to look into publishing another rock magazine. Whilst this company would be my favoured institution to distribute my product any there are many more big publishing companies that may distribute my media product.

My product could also be distributed online as it has its own website which I displayed the URL of on the front cover so that readers could find it (rock-it.com). I also advertised social media pages on my contents page to help promote my magazine. One of the reasons that I decided to advertise web content was because Kerrang which I had taken a lot of inspiration from whilst producing my magazine have a very good website (http://www.kerrang.com/).