Before starting to produce my media product I created a questionnaire so that I could do some market research into what my audience wanted. I found the results that I got from this research very helpful as it gave me an insight into what my target audience wanted to see in the magazine, which allowed me to create a magazine closely linked to what the target audience want. If I had not done this initial research into my target audience my magazine would of probably ended up quite different to what the customers wanted. (The data that I collected from this questionnaire can be found at this blog post: http://sams-mediablog.blogspot.co.uk/2011/11/questionnaire-data.html) This includes making sure that the front cover picture was very bold and grabbed the readers attention as my data suggested that the picture is usually what attracts them to the magazine when looking through all of the magazines in a shop. I also used good mode of address in my editorial profile so that the readers felt like I related to them well and could easily understand me. Another way that I attracted them to my magazine was by having a big lure saying 'Free Plectrum Inside', with a small picture as well so that they could see what it actually looked like. I think that this will help attract customers to my magazine as if they are comparing different magazines they might go for the one with an extra free gift. As the front cover is the only page that the customer will see on the shelf it is important that it makes the customer drawn to it. I also used a lot of bold colours and fonts to make sure that my magazine could stand out from the rest and attract the customer towards it. This annotated version of my front cover shows all the techniques I used to attract my audience to my magazine.
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