This is the profile of my Ideal customer from my target audience.
This is Mike. He is 17 years old and has a keen interest in rock music. In his spare time he enjoys playing the drums and has recently started a band with some of his mates. He also spends a lot of time online like most teenagers finding new songs and bands, and also enjoys playing video games whilst listening to them.
His favourite bands at the moment are Breaking Benjamin and Three Days Grace, however he also likes some classic rock occasionally e.g. AC DC. In the summer he goes to festivals like Download and Sonisphere with his mates. The magazines that he reads the most are Kerrang and NME, however he doesn't read any consistently. He is more focused on having fun than studying for school.
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