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Friday, 16 December 2011
Wednesday, 7 December 2011
Editorial Profile
This is my Editorial Profile which will be put at the start of my magazine on the Contents page. You can see where aboutS I am planning to put it on my Contents page flat plan.
Tuesday, 6 December 2011
Photoshoot Risk Assessment
This is the risk assessment for my photoshoot which will take place in a small forest on East Hill. There are many things to think about to ensure safety to me and my 2 models.
Preparation for Photoshoot and other documents
There are several documents that I need to produce before doing the photoshoot. The most important ones that I need for the photoshoot are the plans for the photos that I want to take and also the risk assessment. The risk assessment will involve making sure that the location for my photoshoot is safe and to eliminate as many risks as I can before actually doing the photoshoot. The plans are important so that I know what photos I need to take and can concentrate on taking them whilst we are there instead of trying to think of how to take them which will be a waste of time. The other documents that I need to produce which are not directly linked to the photoshoot are the customer profile, editorial profile, plans of all the pages. Once I have finished all of these and done my photoshoot I will be able to start producing my magazine pages.
Sunday, 4 December 2011
Customer Profile
This is the profile of my Ideal customer from my target audience.
This is Mike. He is 17 years old and has a keen interest in rock music. In his spare time he enjoys playing the drums and has recently started a band with some of his mates. He also spends a lot of time online like most teenagers finding new songs and bands, and also enjoys playing video games whilst listening to them.
His favourite bands at the moment are Breaking Benjamin and Three Days Grace, however he also likes some classic rock occasionally e.g. AC DC. In the summer he goes to festivals like Download and Sonisphere with his mates. The magazines that he reads the most are Kerrang and NME, however he doesn't read any consistently. He is more focused on having fun than studying for school.
Audience Theory
Hypodermic Needle Theory- This implies that in the early days mass media had a very direct and powerful effect on the audience. The audience was seen as one mass consuming the same product, and there was a constsant stream of unchallenged media. There are several factors that have contributed to this- the fast popularization of radio and television and the emergence of persuasion industries, for example advertising and propaganda.
Two Step Flow- This is the theory that ideas go from media producer to opinion leaders, and then from them to more passive individuals in a given society, similar to a filtration process. It is similar to a cascade/pyramid model, for example Twitter, YouTube and Facebook.
Uses and Gratifications Theory- This theory is about how people will proactivley search for media that will do more than just meet a need but also enhance knowledge amongst other things. They do this for a number of reasons- a diversion to get away from everyday pressures, to compare their life to those portrayed in the media, and for surveilance to check up on whats happening in the World.
Audience Reception Theory- This is about how in the 1980's and 1990's alot of research was done into the way individuals recieve and interpret a text, and how their individual circumstances affect the way they percieve it. There are believed to be serveral steps to this- first the media is encoded by producers, then that product is decoded by the audience. Depending on the individual there can be multiple readings of the same text, and producers can use codes and conventions to connote a preferred reading to the audience.
Two Step Flow- This is the theory that ideas go from media producer to opinion leaders, and then from them to more passive individuals in a given society, similar to a filtration process. It is similar to a cascade/pyramid model, for example Twitter, YouTube and Facebook.
Uses and Gratifications Theory- This theory is about how people will proactivley search for media that will do more than just meet a need but also enhance knowledge amongst other things. They do this for a number of reasons- a diversion to get away from everyday pressures, to compare their life to those portrayed in the media, and for surveilance to check up on whats happening in the World.
Audience Reception Theory- This is about how in the 1980's and 1990's alot of research was done into the way individuals recieve and interpret a text, and how their individual circumstances affect the way they percieve it. There are believed to be serveral steps to this- first the media is encoded by producers, then that product is decoded by the audience. Depending on the individual there can be multiple readings of the same text, and producers can use codes and conventions to connote a preferred reading to the audience.
Saturday, 3 December 2011
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