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Friday, 14 October 2011

Kerrang Front Cover Deconstruction

Firstly, the Kerrang cover is quite clearly aimed at people who like rock music. There are many factors which suggest this. The first is the large ‘KERRANG’ text at the top of the page. It has the effect of being painted onto the page (the white dots close to the letters) and the lines going across the text have the look of broken glass which are both quite rocky things. Throughout the page there is a variety of different text fonts/colours/sizes. This gives the cover a ‘rough at the edges’ look and suites the rock genre. All of the text has a contrasting coloured shape behind it which makes it stand out from the background more and so easy to read.
There is a light behind Billie Joe (the main person on the cover) which makes it easier to see his outline. They have put his head laying slightly over the masthead so that his whole head can be seen easily, and the masthead is still easy to read so I think that it works well. There are quite a few different colours used on this page however the main ones are yellow and green, as well as black and white. These colours work well because they stand out from the black/white background clearly.
They have advertised the main big features down the left of the page so that they can still be seen when arranged in a newsagent. They have also put the main lure at the top of the page so that it is in one of the places the reader will look at first. They have put the barcode in the bottom right corner because this is usually the last place the reader will look.

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